Boost Your Social Media Game: Essential Tips for Every Platform
These are social media marketing strategies that can help build your brand and grow your audience whether you’re using Facebook, Twitter, TikTok, or Instagram:
Share more than just business (avoid constant promotion). People who follow your brand or see your content on social media will know that you’re trying to sell something, but if that’s all you post about, they will soon grow weary of your account.
Be relevant or relatable. Social media is where people want to be entertained, understood, or form a connection with others. Your social media content must be relatable to people in some way in order for them to want to view it and interact with it.
You can do this by sharing stories, sharing topics your readers care about, and engaging with your audience.
Use humor. Humor is one of the best ways to make your content relevant to your audience. Even if someone isn’t interested in your product or service, they will enjoy an account that uses humor and doesn’t take itself too seriously. They’re also more likely to share your content if they find it funny.
Find your niche and your audience. Your job isn’t to market your business to all 4 billion social media users, but to market to your target audience. That means determining the demographics behind your most likely customer. Once you know this, you can make your posts relevant to those people.
Find your audience’s pain points. Find out what your customer’s concerns or problems are and offer a solution with your product or service.
For example, let’s say you’re a plumbing company – your customers will want to contact you when they’re putting in a new plumbing system or more often when they have a major plumbing problem in their home.
If you run a plumbing social media account, you can create posts showing how you are the solution when plumbing emergencies arise.
Don’t post too much or too little. This will take some trial and error, but you’re going to want to find the sweet spot of how often to post. You don’t want to spam your followers by posting thirty times a day, but if you only post once a month, you’ll fall into social media oblivion.
Most experts recommend posting several times a week at a minimum, and once or twice a day at a maximum.
Experiment with results. Trying different things can help you learn what works for your social media account and your target audience. What works for one account may not work for another, and the same is true for different audiences.
Interact with other accounts. Take time to comment, like, and share posts from other accounts. This helps you reach new audiences and build relationships with other influencers on social media.
Be authentic. Nothing will turn someone away from your social media account faster than coming across as insincere or inauthentic. People can tell when you’re not being real, and they don’t want to spend their time watching an account that feels fake or overly pushy.
See what others in your niche are doing. Find out what’s working for other businesses and accounts in your niche. What are people responding to? What’s working? Don’t copy them, of course, but you can use their content as inspiration for your business.
Offer something different or unique. Your business and social media page will be more profitable and gain more followers if you offer something different than your competition. You already know this with your business model, but the same is true for your social media account.
Try out any new options available. Social media platforms are often finding ways to compete with each other, and they will roll out new features to their users from time to time.
For example, Instagram is a big one for trying new features, and will often borrow from other platforms. They began using Stories after Snapchat’s popularity, and Reels after the incredible growth of Snapchat.
Social media platforms often reward users that try out new features by giving them more reach with social media content.
Connect with micro-influencers. Micro-influencers can make a big difference with your business because they can connect with real people and have a level of authenticity that is hard to replicate as a business. They’re also likely to be willing to work with your business in order to monetize their account or channel.
Try new social media networks. When a new social media network emerges and begins growing in popularity, it would not hurt to begin playing around with it to see if you can start generating interest in your brand.
For example, no one anticipated how popular TikTok would be when it was first established, and there are likely to be new social media platforms in the future that become the next big thing.
Consider paid ads. Ideally, you would want to grow your business with organic traffic, but there are times when it’s worth it to pay for ad space. Paid ads can work very quickly - even immediately in many cases. Study some methods for making your paid ads successful, and the money you spend may be well worth it.
